I explored with various fonts and styles and put them all onto a mood board, the main style i was going for was a cartoon like groovy theme. I wanted my masthead to represent a classy funky style with a childish font but in a mature way, like the way Wonderland magazine have their main title. All of the font correspond with each other being that they all are similar so the mast head will always match the contents page title, so it won't clash and look tacky. The target audience i am aiming towards are young adults aged between 16 and 25, also both genders as it doesn't appeal to one more than the other because men can have an equal interest in fashion and life style. It will include a fair share of lifestyle aimed towards men, the font's don't directly appeal to one gender as they are all bald and mature fonts and don't include any stereotypical gender norms.
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